3 мин.

Russia 2018

7

Logo

The top element reminds us of a football ball together with the sputnik’s shape. As you can see, Russia’s space adventures and achievements were a true theme. The colours red, gold, black and blue reflect the centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings.

The top element reminds us of a football ball together with the sputnik’s shape. As you can see, Russia’s space adventures and achievements were a true theme. The colours red, gold, black and blue reflect the centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings.

 

 

Mascot • Zabivaka

Zabivaka, whose name means “the one who scores” in Russian is described as “charming, confident and social”. He has taken to wearing sports glasses when he’s in action; he believes they give him special targeting powers on the pitch.

Zabivaka, whose name means “the one who scores” in Russian is described as “charming, confident and social”. He has taken to wearing sports glasses when he’s in action; he believes they give him special targeting powers on the pitch.

 

 

Poster

Inspired by the constructivist art movement, the poster shows Yashin, wearing a knee brace and his signature cap, leaping across to get a hand on an oversized ball featuring Russia’s landmass seen from space. Orange rays emanate from the ball and the circle of green in the middle of the poster represents the pitches of the 12 tournament venues. The designer of the poster, Russian artist Igor Gurovich.

Inspired by the constructivist art movement, the poster shows Yashin, wearing a knee brace and his signature cap, leaping across to get a hand on an oversized ball featuring Russia’s landmass seen from space. Orange rays emanate from the ball and the circle of green in the middle of the poster represents the pitches of the 12 tournament venues. The designer of the poster, Russian artist Igor Gurovich.

 

 

Ball • Telstar 18

A reinvention of a classic model with a brand-new panel design and the latest technology. The Telstar 18 evokes unforgettable memories of the 1970. Almost 50 years later, Telstar 18 features a brand new carcass, high technology and sustainable elements. It also includes an embedded NFC chip, which enables consumers to interact with the ball using a smartphone.

A reinvention of a classic model with a brand-new panel design and the latest technology. The Telstar 18 evokes unforgettable memories of the 1970. Almost 50 years later, Telstar 18 features a brand new carcass, high technology and sustainable elements. It also includes an embedded NFC chip, which enables consumers to interact with the ball using a smartphone.

 

 

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