3 мин.

Brazil 2014

7

Logo

The logo is titled “Inspiration.” Its colors symbolize the ecology of the host nation; tropics (green) and beaches (gold). They are also colors of the Brazilian flag. The five fingers can represent Brazil’s five World Cup victories. Three hands are raised to form the trophy and animate together for interstitial broadcast elements. The hands are meant to welcome everyone to the tournament but also evoke cheering and coming together of people. This is the first World Cup logo designed with kinetics in mind.

The logo is titled “Inspiration.” Its colors symbolize the ecology of the host nation; tropics (green) and beaches (gold). They are also colors of the Brazilian flag. The five fingers can represent Brazil’s five World Cup victories. Three hands are raised to form the trophy and animate together for interstitial broadcast elements. The hands are meant to welcome everyone to the tournament but also evoke cheering and coming together of people. This is the first World Cup logo designed with kinetics in mind.

 

 

Mascot • Fuleco

Fuleco is a cartoon armadillo, modelled on the three-banded armadillo, an endangered species which is indigenous to Brazil and known as the "tatu-bola". The name is derived from a combination of the Portuguese words for football (futebol) and ecology (ecologia).

Fuleco is a cartoon armadillo, modelled on the three-banded armadillo, an endangered species which is indigenous to Brazil and known as the &quout;tatu-bola&quout;. The name is derived from a combination of the Portuguese words for football (futebol) and ecology (ecologia).

 

 

 

Poster

The creative concept at the heart of the poster is 'An entire country at football's service - Brazil and football: one shared identity'. The poster was designed by Karen Haidinger at Crama and weaves Brazil's culture, flora and nature into a dynamic image - note the players' legs challenging for the ball revealing a map of Brazil.

The creative concept at the heart of the poster is 'An entire country at football's service - Brazil and football: one shared identity'. The poster was designed by Karen Haidinger at Crama and weaves Brazil's culture, flora and nature into a dynamic image - note the players' legs challenging for the ball revealing a map of Brazil.

 

 

Ball • Brazuca

Brazuca was named in September 2012 following a public vote in Brazil involving 1 million soccer fans. The name “brazuca” is an informal local term which means “Brazilian,” or to describe the Brazilian way of life. The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil.

Brazuca was named in September 2012 following a public vote in Brazil involving 1 million soccer fans. The name “brazuca” is an informal local term which means “Brazilian,” or to describe the Brazilian way of life. The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil.

 

 

Song • We Are One