Символика чемпионатов мира

Logo The logo contains a simple graphic football depicted within vertical striping in the colors of the host nation which can represent a jersey, goal, or cupped hands. Mascot • Gauchito A boy wearing Argentina’s playing pale blue and white playing kit. His hat, neckerchief and whip are typical of gauchos. The hat had the words ARGENTINA ‘78. Poster An attractive poster with its ink-dot pattern and two athletes celebrating. Poster was created by an agency called Mandatos Internacionales. Ball • Tango The ball design represented elegance, dynamism and passion. The 1978 ma...

Logo The logo is very much a product of minimalist industrial age graphic design. The bold, simple forms are evocative of a ball, the point of contact, motion, the shape of a goal. WM is short for Weltmeisterschaft which means World Cup in German. Mascots • Tip and Tap Two boys wearing the white shirts of Germany, one shirt with with the letters WM (Weltmeisterschaft, German for World Cup) and the other with the number 74 on the front. Poster Artist Horst Schäfer painted this using big impressionistic dabs to equate football with art and beauty, although the subject’s thigh se...

Logo The logo and the poster are embodiments of simplicity. They both utilize simple positive and negative forms to graphically depict a football. The inline typography was clearly an extension of Lance Wyman’s 1968 Olympic identity, which has been hailed as a pinnacle of branding and wayfinding. Mascot • Juanito A boy wearing Mexico’s colors and a Mexican sombrero (with the words «MEXICO 70»). His name is the diminutive of «Juan», a common name in Spanish. Poster The double in-line text was perhaps in homage to the 1968 Mexico City Olympics poster and...

Logo A literal depiction of the world superimposed upon a soccer ball with Jules Rimet trophy and an English coat of arms in the foreground. Everything is symmetrically aligned within the iconic British flag design. Includes name of cup. Mascot • World Cup Willie The first World Cup mascot was Willie the lion, which was hugely successful and was pioneering in the use of mascots for major world sporting events. The lion is a typical symbol of the UK (although the tournament took place only in England), and Willie wears a Union Flag jersey with the words «WORLD CUP». Poster A g...

Logo The logo positions Chile’s national flag on the ground within a stadium, symbolizing that the World Cup is taking place on their ground. Behind the stadium is both a globe and football. Poster Chosen by FIFA during its inspection tour in 1961, this poster was designed by Gabarino Ponce, whose work was chosen from over 300 entries. Note the fantastic colour coding with Chile, and the football in the same tones. The ball is like a moon, or maybe even a sputnik. Ball • Crack Top Star The Crack ball had an innovative design. It was composed of 18 irregular polygonal panels, having...

Logo VM is an abbreviation for Varldsmasterskapet, Swedish for “World Championship. Poster Alfred Hitchcock’s Vertigo, with its iconic poster, came out the same year and, with a silhouette character standing in the shadow of his football, the World Cup poster took to the style of Saul Bass. The banner is made up of the flags of the competing nations, and the text ‘Football, Futbol, Fussball’ simply says the key word in FIFA’s three official languages. Ball • Top Star The Top Star ball had a popular design, it was similar to the balls of the time, however, on...

Logo The trademark is a bi-product of its era: Simple, utilitarian, and official. This is Swiss design following Modernism in the industrial revolution. Poster Back on European soil, this poster doesn’t deliver everything you’d expect from Swiss design. It’s artistic, with interesting shading on the goalkeeper’s face, and him pictured with both unusual attire and expression. Ball • Swiss World Champion The official match ball of the 1954 FIFA World Cup was composed of 18 panels with zigzag edges, perfectly interlocked to each other. The ball was completely hand se...

Poster The post-war spirit of internationalism is represented in the improbable multi-flagged sock, and the strong type harks back to the 1934 poster a touch, although it had put on a bit of weight over the years. Ball • Duplo T After some minor changes to the first models of „Superval”, the official match balls of the 1950 World Cup were finally manufactured in Brazil by the original inventors and were called „Superball Duplo T”. Just like the „Globe” and „Tiento” balls from the previous World Cups, the „Superball” also consist...

Poster This poster was created by Henri Desmé, a little-known designer of the ’20s and ’30s. He used a stencil technique in an Art Deco style similar to propaganda and advertising posters of the era, settling on a composition not unlike his own logo, which appears in the top-left corner. The original was huge at 1575x1190mm. Ball • Allen The Allen ball was very similar to the „Federale 102” (the official ball of the previous World Cup) because it also consisted of 13 panels. However, the edges of the panels of the Allen ball were much more rounded so the ov...

Poster Deco-era sans serif typography anchors a strong symmetrical illustration featuring an Italian player crossed by the flags of competing countries. Ball • Federale 102 The Federale 102 ball was composed by 13 polygonal panels which were cut and perfectly fitted together by hand sewing. Most of the classic balls at that time were 12 panel models (like the ones used 4 years ago in the first World Cup) but the Federale 102 brought an invention of having the laces on a separate panel to inflate the balls. The bladder was enclosed by lace with 6 rows. For the very first time a World Cup ...