Maria Sharapova is the face of Avon Luck
11 JUNE 2014
Maria Sharapova will front the campaigns for Avon Luck fragrances.
The Russian tennis player, who won her second French Open title on Saturday, has joined forces with Avon Products Inc. to front campaigns for their latest scents for men and women.
Maria also contributed to the concept of Luck and helped come up with the tag line “Celebrate Life’s Good Fortunes.” She shot the ads for the products in the idyllic countryside of Northern England.
"Luck is a big part of my life," Maria smiled to WWD.“I’ve always thought of beauty as such a sensational part of being a woman.
“It’s that moment that you have with yourself. It’s the last touch, and the last step."
Vice president of global fine fragrances at Avon, Danielle Bibas, cites Maria as the perfect choice for the venture
“Maria is an amazing athlete and businesswoman who has had lots of success in life,” Danielle said. “She has this sophisticated natural beauty. She’s someone who really exudes happiness.”
Maria has already dipped her toes into the world of beauty in the past, having released a signature scent with Parlux Fragrance and boasting the title of co-owner of sun defence range Supergoop. Even though she is just 27, the blonde racket-pro is keen to take on new projects.
“I am a very passionate person — passionate and competitive. I always try new things and I’m never afraid of failing. I find drive in many things and I enjoy the creative process," she added.
The scents will cost $30 for Her and $28 for Him. They'll be available in Europe from September before being launched in North America in October and Asia-Pacific in November.
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