2014 World Cup South Korea Football Team Uniform Launched

27 февраля на сеульской площади Кванхвамун был представлен комплект униформы  национальной сборной Республики Корея по футболу для предстоящего  ЧМ-2014 по в Бразилии. Главный тренер команды Хон Мён Бо, присутствовавший на презентации, выразил удовлетворение униформой, подчеркнув ее оптимальные качества для влажной и жаркой погоды в Бразилии.

Новый комплект сборной под неофициальным названием Taegook Warriors поступит в продажу в магазины Nike и на сайте nike.com c 5 марта. В первом матче ЧМ в Бразилии команда Южной Кореи 17 июня встретится со сборной России.

On Febr. 27th KFA and Nike launched South Korea National soccer team kit that will be worn in Brasil this summer. Korea national team player Myung-Won Seo unveiled the kit at Gwanghwamun Square, Seoul.  National team coach Hong Myun Bo who attended presentation expressed satisfaction with Nike uniform kit, stressing that it will be optimal choice for hot and humid Brazil weather. 

    На фото: главный тренер национальной сборной Южной Кореи по футболу Хон Мён Бо (справа) на презентации униформы.    

Combining Nike’s finest performance innovations with powerful national symbols, the new home kit for Korea’s national football team captures their renowned tenacity and spirit on the field, and prepares them to compete in Brasil this summer.   

 

 “In addition to providing the best in performance innovation and the ultimate in cooling, our aim is to also celebrate the spirit and pride of each country,” said Martin Lotti, Creative Director for Nike Football.

 Nike’s design team achieved this by using the Taegeuk, the yin and yang circle symbol found at the center of the Korean flag, to reflect the balanced and harmonious team spirit of the Korean national team. The vibrant red jersey shows the interlocking shapes of the Taegeuk at the top of each sleeve in blue. These shapes give the jersey a modern appearance and match the contours of the players’ bodies. 

 “The Korean shirt is filled with the aspirations of a nation,” said Korean National Team midfielder SungYueng Ki. “This year in Brasil, with a shirt that expresses the balance of the yin and yang, we will look to reach new heights as a team on  football's biggest stage." 

 

 

The design team also wanted to give Korea a unique collar inspired by classic Korean attire, resulting in the red collar with prominent blue piping.  

Inside the back of the neck, a pennant tab features a Tuhon symbol from traditional Korean calligraphy that translates as "fighting spirit," representing the essential quality of Korean football.

Nike has redesigned its baselayer short for 2014 taking insights directly from some of the best players in the world.  

“When we asked players to talk about the kind of protection they need during a match, they showed us scars and abrasions on their upper-back hip area from sliding,” recalled Lotti.  “Several players showed us these same injuries so we set-out to add more protection, while balancing the need for lightweight and breathability.” 

  The result is the Nike Pro Combat Ultralight Slider Short. Featuring increased and adjusted abrasion protection zones to match the athlete’s sliding pattern, the short is also 20 percent lighter than previous versions and made with 87 percent recycled polyester. Weight was eliminated through the addition of mesh for increased breathability and cooling where the athlete generates heat.  

The Korea kit will be available in Nike stores and on nike.com from March 5. Korean team will test new form in a friendly match with Greece scheduled on March 5th.

 

Text/pics/source: @irinamow; nikeinc.com; goal.com, SK team supporters club.